Basic Search Engine Optimization Explained by Guido Nussbaum

Unethical or blackhat strategies and techniques aimed at getting your website ranked high, getting your site more traffic, clicks, leads, etc. are of no value long-term or short-term, as these are nipped in the bud by search engines almost as soon as they are discovered. Plus in the meantime, you can have sites - ISPs, domains, accounts, emails and more banned, blocked, de-listed, all your hard work down the drain plus more work added on top starting afresh.

There are alternative, better ways, ethical ways, to market online. However, if you don't pay attention to search engine optimization (SEO) of your web page you may never achieve a satisfactory number of hits on it. One main way to do this is by using onsite SEO.

Organic or onsite search engine optimization is like reaching for the highest frequency on the radio. If you can get hold of a good frequency then you will be able to attract maximum number of browsers to your page.

This is usually done with the help of choosing the optimum keywords so that you website features among the top sites on the list when a subject related directly to yours is hit on the search engine.